24/7 REAL MEDIA LAUNCHES ENHANCED VERSION OF OPEN ADSTREAM AD SERVER AND NEW CONTRACT MANAGEMENT MODULE
Contract Management Workflow, Campaign Prioritization and Yield Management
Features Enable Publishers to Generate Increased Revenue
SAN FRANCISCO - April 25, 2005 - 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive
marketing and technology, today unveiled the latest version of its ad
serving technology, Open AdStream® version 5.8, and a new Contract
Management Module - both designed to improve productivity and
profitability for online publishers. The new offerings were announced
at the AdTech05 conference in San Francisco (Booth# 505).
"Open
AdStream 5.8 and the new Contract Management Module underscore our
ongoing commitment to streamline publishers' ad operations so they can
increase profits," said David J. Moore, chairman and CEO of 24/7 Real
Media. "24/7 Real Media's unique position in operating of one of the
largest global ad networks allows us to more quickly identify the
changing market trends and build tools to help publishers to capitalize
on them."
The
Contract Management Module, which integrates into Open AdStream v.5.8,
will help publishers manage campaigns more efficiently and improve the
productivity of ad operations and sales by decreasing redundant data
entry by ad traffickers. It also speeds time to market - from the
initial pitch to the campaign going live - by automating key sales
processes and approvals within the insertion order process. The
Contract Management Module and Open AdStream v5.8 are currently
available in North America.
24/7
Real Media's Open AdStream offers a comprehensive platform for ad
management, including ad sales workflow, ad serving, targeting, and
tracking that generates increased revenue and profits for publishers
and advertisers while reducing technology costs. Open AdStream is the
only solution on the market that seamlessly combines ad management,
behavioral targeting and analytics to increase operational efficiency
while providing a comprehensive view of visitor behavior. With new
features such as campaign prioritization and yield management, this
latest version of Open AdStream Central will help publishers maximize
the value of every ad served. Open AdStream currently serves more than
200 billion ad impressions per month.
With
Open AdStream v5.8 and the new Contract Management Module, publishers
will receive robust real-time campaign management, campaign
optimization and inventory control functionality, plus the added
benefit of the following new features and enhancements:
" Contract Management Module -
A fully integrated workflow tool that helps ad sales organizations
create, package and manage all online ad buys by automating orders from
the initial proposal stage through billing. The module processes new
customers, tracks orders, manages inventory and improves sales
forecasting to predict revenue trends faster.
" Campaign Prioritization and Yield Management - To maximize the value of every ad served, Open AdStream v5.8 adds a
comprehensive campaign prioritization feature that ensures higher value
campaigns will have priority over lower value campaigns. It also gives
publishers the flexibility to set campaign priorities manually or
automatically, allowing them to better manage their campaigns for
maximum revenue. For publishers wanting to free additional ad
operations resources, yield management and prioritization can be
automated. The Yield Management optimizer can be switched on to
determine the optimal campaign priority by calculating a campaign's
potential revenue.
- more -
" Creative Management -
An optimized process now speeds creation, modification and copying of
creatives in Open AdStream, reduces the amount of time that publishers
or ad traffickers spend troubleshooting and managing creative content.
" Search Term Enhancements - Search term campaign scheduling can be complex. Open AdStream 5.8
improves inventory management, scheduling and targeting of
keyword-based campaigns by allowing the creation of search term
clusters.
"No
other company has an ad management system with integrated contract
management, yield management, behavioral targeting and analytics,"
added Jeff Marcus, chief technology officer of 24/7 Real Media. "Open
AdStream 5.8 demonstrates 24/7 Real Media's continued innovation of the
most reliable and scalable advertising technology."
According to Dave Wrieden, executive director - sales at Accuweather, "The new prioritization and yield management features will have a major positive impact on our bottom line."
About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology,
targets and delivers audiences for publishers and marketers.
Our customers generate increased revenue and profits through
media and search services, coupled with one seamless platform
of serving, targeting, tracking and analytics technologies.
The company is headquartered in New York, with offices in
other major U.S. cities, Canada, Europe and Asia. For more
information, please visit www.247realmedia.com.
Investor Relations
Sushene Leitch
Director, Investor Relations
24/7 Real Media, Inc.
Telephone: 212-231-7990
Email: sushene.leitch@247realmedia.com
Media Relations
Eric Sokolsky
Weber Shandwick
Director
Telephone: 212.445-8081
Email: esokolsky@webershandwick.com
