24/7 Real Media adds 50 new Global Search Engine Marketing Clients during the past Quarter
New Client Engagements Include Canon, Polaroid, News Interactive, 123credit.com, and Fox-National Geographic
NEW YORK - September 26, 2005 - 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced 50 new search engine marketing ("SEM") clients around the world, evidencing the company's superior positioning in the fast-growing global paid search market.
New clients include News Interactive, which is one of Australia's most successful online publishers and the digital arm of News Limited, News Corp.'s Australian newspaper and related media operation.
Other prominent new 24/7 Search client wins during the past quarter include top national and international brands such as Canon, Polaroid, 123credit.com, The Dialog Group, Fastflowers.com.au, RideGear, Fox-National Geographic, and John Lewis, a leading U.K. retailer.
"Our SEM business is expanding at a rate that is outpacing the strong growth in the industry," said David J. Moore, chairman and CEO of 24/7 Real Media. "Leveraging our industry-leading Decide DNA™ technology, we continue to attract and secure business from some of the world's best-known brands at an unprecedented rate."
Powered by its Decide DNA technology, 24/7 Search enables advertisers to achieve maximum return on their SEM investment and offers the only integrated platform for the management of keyword bids, search content feeds and organic search relevance. Earlier this year, 24/7 Real Media demonstrated its reputation for technology innovation as one of the first to integrate Google AdWords API into its Decide DNA to provide clients with faster, more efficient search campaign management tools.
The critically acclaimed Decide DNA technology is recognized globally for its outstanding feature set. In December 2004, the Jupiter Research Constellation Study deemed Decide DNA the "most advanced bid management technology in the constellation." In March 2005, Decide DNA received the Platinum European Seal of Excellence award, which recognizes outstanding achievements in the field of digital media each year. Lastly, the Company recently announced that Dentsu, Inc., the largest and most prestigious advertising company in Japan, had formed a joint venture with 24/7 Real Media to utilize the Decide DNA technology to power SEM campaigns for Dentsu's more than 6,000 clients, as well as the broader Japanese market.
According to Piper Jaffray and Co, worldwide paid search revenues will continue to see steady growth over the next five years, eventually reaching $21.8 billion in 2010. Non-US paid paid search revenues will also grow strongly, accounting for over 49% of total global paid search revenues by 2010.
"24/7 Search continues to achieve significant growth in the U.S. and a number of international markets, many of which are ahead of the U.S. in terms of adopting SEM practices and which are quickly recognizing and embracing the power and efficiency of the medium," added David Moore. "Our global footprint and close working relationships with major search engines allow us to deliver maximum results for clients around the world while encouraging the flow of more money into the paid search market - a direct benefit to the search engines."
About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is adquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining Tomorrow.
For more information on 24/7 Real Media, Inc., please contact:
Investor Relations
Sushene Leitch
Director, Investor Relations
24/7 Real Media, Inc.
Telephone: 212-231-7990
Email: sushene.leitch@247realmedia.com
Media Relations
Eric Sokolsky
Weber Shandwick
Director
Telephone: 212.445-8081
Email: esokolsky@webershandwick.com
